Borboleta’s

lashoween Browoween

Several women lying back on medical chairs with eyelash extension tools, receiving beauty treatments. Women staff are closely working on each client, with bright lights positioned overhead. The setting is a professional beauty salon with large windows showing trees outside.
People lying on an aven lash bed getting makeup and hairstyling done in a studio or salon.

October 16, 2025

Borboleta Pro Headquarters
Salt Lake City, UT

The Annual

LASHoWeen BROWoWeen

Runway Competition

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FOUNDER / THE LASH REPORTER

Crystal Alcaraz is the founder and creative force behind The Lash Reporter, a media platform dedicated to spotlighting the artists, brands, trends, and stories shaping the lash industry.

With 10+ years of experience as a professional lash artist, Crystal bridges the gap between beauty, business, and storytelling, offering an insider’s perspective that both educates and inspires. Through event coverage, interviews, and curated content, she amplifies voices within the industry while encouraging artists to build confident, sustainable careers.

Known for her authentic approach and eye for innovation, Crystal believes the lash industry thrives when artists are seen, celebrated, and supported.

Welcome to The Lash Reporter, where the industry tells its story.

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