Borboleta Summit

Borboleta's Education Summit has always been invite-only and reserved for their Educators and Partners. However, for the first time ever, Borboleta is opening the 3rd day of our 3 day Annual Education Summit to the public. Tickets are extremely limited!

The summit aims to bring together Borboleta’s partners, educators, brand ambassadors, and customers in the beauty industry to share insights, experiences, and strategies for success.

PRICE: $99

DATE

February 24, 2026

LOCATION

Borboleta HQ, 33 N 400 W, Salt Lake City, UT 84101 

AGENDA:

  • 10:00 AM - Welcome

  • 10:30 AM - Town Hall with CEO Mike Alexander

  • 11:30 AM - Conference: Product, Brows, New Service

  • 12:00 PM - Lunch

  • 1:00 PM - Conference: Product, Brows, New Service

  • 4:00 PM - Break

  • 7:00 PM - Midnight Lash + Brow Club

SUGGESTED ACCOMODATIONS:

LIMITED seats available! Use the code: LASHREPORTER for $100 OFF this Masterclass!

The Platform Powering the Lash Industry

  • The Lash Reporter is a digital media platform dedicated to spotlighting the artistry, innovation, and business behind the lash industry. I deliver industry news, artist features, and educational resources designed to inform, inspire and elevate lash professionals across the nation.

    • Industry News & Trends

    • Artist Spotlights & Interviews

    • Business & Marketing Education

    • Product & Brand Features

    • Digital Tools & Resources

    • Events, Experiences & Opportunities

  • Created for:

    • Lash Artists at every stage

    • Beauty Entrepreneurs

    • Educators & Trainers

    • Brands serving the lash industry

  • I don’t just report on the industry, I’m part of it. Every feature, article, and resource is created with intention, accuracy, and a deep understanding of what it truly takes to succeed behind the chair and beyond it.

NEW!

NEW!

Lash Artist Revenue Playbook

A Step-by-Step Guide to Scaling Your Income Without Burning Out
Inside this e-book, you’ll learn how to:
✔️ Price your services confidently and profitably
✔️ Increase average ticket without adding more hours
✔️ Create multiple income streams beyond services
✔️ Build systems that support growth and freedom
✔️ Avoid burnout and regain control of your schedule
✔️ Shift from technician to CEO mindset
✔️ Attract higher-quality clients who respect your value
Whether you’re a new lash artist or a seasoned professional ready to scale, this playbook gives you the roadmap to move smarter, not harder.

FOUNDER / THE LASH REPORTER

Crystal Alcaraz is the founder and creative force behind The Lash Reporter, a media platform dedicated to spotlighting the artists, brands, trends, and stories shaping the lash industry.

With 10+ years of experience as a professional lash artist, Crystal bridges the gap between beauty, business, and storytelling, offering an insider’s perspective that both educates and inspires. Through event coverage, interviews, and curated content, she amplifies voices within the industry while encouraging artists to build confident, sustainable careers.

Known for her authentic approach and eye for innovation, Crystal believes the lash industry thrives when artists are seen, celebrated, and supported.

Welcome to The Lash Reporter, where the industry tells its story.

A woman with long wavy hair, wearing an off-the-shoulder black top, smiling, standing in front of a plain light gray background, holding a microphone with a label that reads 'The Lash Reporter'.

Subscribe to my youtube channel for full event and headline coverage:

Let’s Work Together

If you're interested in collaborating, please fill out the form below. You will receive a response within 48 hours. Thank you.